Jaguar will ditch gas, only sell electric cars, company announces
The Jaguar I-Pace, pictured in Portugal, is the automaker’s only EV on the market. (Photo courtesy: Jaguar)
Jaguar Announces Plans To Go All-Electric
There are a few iconic American cars: Camaro, Corvette, Mustang, Shelby GT. Examples of classic muscle, reminders of 60s glamour.
The same goes for across the pond. The UK has the Land Rover Discovery, the Aston Martin DB5. And perhaps, most famous than all, the Jaguar E-Type.
The famous automaker revived the old classic for a limited release in 2018, and did what many considered the unthinkable: stuck an electric motor under the hood. But the so-called E-Type Zero attracted rave reviews — lack of a friendly grumble notwithstanding.
3 years later, and Jaguar has doubled down on that experiment, becoming the latest carmaker to pledge an all-electric switch.
The pivot includes more than just fancy sports cars. Jaguar belongs to the same company as Land Rover, meaning the Range Rover, Discovery and Defender will also get electric versions in the coming years — with the first plug in edition coming as early as 2024.
These switches are perhaps unsurprising at this point, but the significance of such a performance-based giant making the pledge cannot be understated. Cars such as the Range Rover have been among the least fuel efficient on the market, with its gas guzzling engine averaging around 20 miles per gallon.
And gas-powered jaguars haven’t equipped themselves much better. Though a different breed of car — and not usually used for daily commutes — the brand has been making headway in the US with its line of SUVs. Those models aren’t too fuel efficient, either.
But there is hope for the automotive giant. Its I-pace has a 234 mile range, and is competitive with Tesla for specs and price. So, potential certainly remains for them to deliver on their all-electric promise.
The numbers are a bit vague. Land Rover “expects” 60% of its sales to be electric vehicles by 2030. And the company as a whole is aiming to be carbon neutral by 2039. How exactly that happens remains to be seen, but that even the most high end luxury vehicles are making the EV pledge proves one thing: the times are changing in the EV world.
By: Tom Hindle
Borrow is an electric vehicle subscription company with one goal: to make driving an EV as simple and accessible as possible. Borrow is the only electric vehicle subscription service of its kind with a goal of reducing greenhouse gas emissions and decarbonizing the everyday drive.